This week, The New York Post reported the story of Lissette Calveiro, a 26-year-old who racked up $10,000 of debt trying to become an Instagram star.
Calveiro says she splurged on designer handbags, expensive clothes and luxurious vacations while working low-salary jobs, including an internship in New York.
She told the Post that she would shop for clothes “to take the perfect ‘gram” and that she was living above her means.
“I was living a lie,” she said, adding: “Debt was looming over my head.”
Calveiro said a lot of the travel she did “was strictly for Instagram.”
Instagram has created a generation of consumers obsessed with making their lives look perfect — and some are apparently spending thousands of dollars to do so.
For some, this leads to big payoffs. Successful influencers can earn thousands of dollars per post and may be even more influential than other celebrities.
For example, Lauren Bullen, 24, and Jack Morris, 26, a well-known travel-blogging duo, say they make a six-figure salary traveling the world together. In a recent interview with Cosmopolitan, Morris said he wouldn’t post for less than $3,000 from a sponsor.
Calveiro told the Post that “nobody talks about” their finances on Instagram.
“It worries me how much I see girls care about image,” she said.
Calveiro added that she had “a lot of opportunities to save.”
“I could’ve invested that money in something,” she said.
#FridayMood: I’d been feeling a little up-in-the-air from the last few months of moving and travel, so I was excited to have the last few weeks to myself and building a new routine in my new environment. Now, back up in the air, but feeling a lot more refreshed and open to new experiences. Sometimes, you really have to find moments to “stop” and listen to what your mind is craving. For me, it was to take it all in and feel (even for just a moment) grounded. Happy long weekend, everyone! Snaps from St. Thomas are coming to a feed near you 🌴