P Diddy is reportedly set to reach out to the little boy at the centre of the H&M ads which have caused such controversy. P Diddy has seemingly responded to the whirlwind of controversy sparked by the H&M ad which features a black child wearing a jumper with the slogan ‘Coolest monkey in the jungle.’ It’s thought that he’s planning on hiring the little lad to model for his own brand, Sean John. It’s even thought there’s a $1mil contract on the table.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
Diddy also posted a picture of the boy with the caption reading ‘Coolest King in the world’.