Sears and Kmart Follow Nordstrom, Drop Trump Products

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Trump-branded consumer products have suffered new blows, with U.S. retailers Sears Holdings Corp and Kmart Corp discontinuing online sales of 31 Trump Home items, while new details emerged showing sales of Ivanka Trump’s brand fell in the weeks before Nordstrom Inc stopped carrying her products.

Sears and Kmart disclosed their decision on Saturday, even as the Wall Street Journal reported that Nordstrom sales of Ivanka Trump’s brand had dropped sharply before the retailer discontinued sales this week.

Citing internal Nordstrom data, the Journal reported sales of Ivanka Trump-branded clothing and shoes had dropped more than 70 per cent in the second, third and fourth week of October compared with the same weeks the previous year.